It started with an addiction.

Content addiction in any form (primarily digital) has always been my thing.

Magazines, newspapers, books, tv, film. Heck, even brochures, leaflets and mailers fascinate me.

This developed into a full-fledged learning habit.

Juggling 3–4 training programs at once, averaging 3 hours learning a day

Recently, I audited myself.

I reviewed all the courses i’d taken.

  1. What type of course was it?
  2. How useful was it?
  3. Did I get results?

I wasn’t expecting what I found.

Out of roughly 27 courses I had just 3 I kept revisiting – on average 8–10 times (no joke).

The rest, in hindsight, all pretty murky – along with a concerned ROI on time and money spent.

Here are a few other points.

  1. The best training was ridiculously simple and reasonably short. But more difficult to do day-to-day as part of your day-to-day.
  2. The least effective course offered shortcuts and cheats which, you guessed it, rarely works.
  3. Then there are the ‘BIG’ courses with ‘thud factor’ (old school internet marketing terms with a TON of content, PDFs, binders etc. to justify the four-figure price). Rarely effective.

Your brain can’t remember all the information.

Learning is a deeply personal experience. But generally, I’ve found the more straightforward the message or idea – delivered concisely – wins every time.

It’s amazing. I’ve found that these simple ideas are often the most important and probably the easiest to forget.

So, go learn, re-learn, then learn it again..

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