My content strategy is so simple my 7-year-old nephew could do it.

No funnels.
No plugins.
No nonsense.

Just 344 words a day.

Every day.

Yep, that’s it.

If you have been following me for any amount of time, you know this is my mantra.

Why 344 words?

Because it’s the average number of words I can write on the district line during my commute into work. Simple.

But wait. I can already hear your excuses.

“I’ve no time.”
“My client won’t like it.”
“My boss won’t like it.’
“I don’t know what to make content about.”
“It sounds expensive.”
“Will it put my job/business at risk?”

All excuses.

The trick is to be conscious of your strengths (and be aware some of these might be holding you back).

For example:

Think you are a good writer? Then surely you should start a blog?

Not necessarily.

Reality is, you probably have lofty ideas about writing and how it should be done (along with all preconceptions).

You might think:

“Writing Takes Time.”
“Lots of Thinking.”
“Lots of Editing.”
“Lots of Polishing.”


The goal is to get your ideas into the world as quickly and painlessly as possible.

Remember, you are trying to find a medium that is so easy it becomes like breathing.

Your goal is to pick a weapon of choice – something enjoyable and fun that gives you a sense of accomplishment.

Then sit back and watch the compounding effects on your brand, business and life in general.