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Big Mac, fries and content marketing.

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”—Ray Kroc, Founder of Macdonald’s

It’s not good, and I’ve no excuse.

I had the first Big Mac in about 15 years.

The shame.

I’ve long admired the Macdonald’s founder rags to riches story of Ray Kroc.

Firstly, for his persistence and sheer entrepreneurial genius. But mostly for his approach to speed and systems.

Speed to market is one of the biggest pillars in content marketing.

There’s much you can learn from Ray.

He replicated (stole) the “Speedee Service System,” from the original Macdonald brothers. This all relied upon finding what worked and building simple, replicable systems anyone can work with, regardless of ability.

Producing daily content requires a system. Something your client or business can replicate even if your presenting, editing or design skills are a bit shaky.

Perhaps try Ray’s approach.

Learn to make your own opportunities and have the confidence to flood your market. Not bad for someone who started at age 52. Check out the biopic movie ‘The Founder’ with Michael Keaton on Netflix.

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