As content creators, we are always looking for the new and latest insights to share. The internet has spawned an expert era where anyone can position themselves as the solution, and all knowledgable authority in their market, with relative ease. Repurposed content, skyscraper methods (look it up) and good old idea plagiarism is the blite…

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“If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.” — Jim Rohn Making content that works needs a plan. Without one, you are stuffed. You awake from 1000s of hours of posts and updates. Did it work? Does…

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Sound familiar? Creating daily content can be especially tough if you are juggling work and family commitments! It the main reason why so many on Linkedin don’t invest in themselves and start producing content on a regular basis. They just don’t see it as a priority. As Gary Vee said, “If you aren’t creating content…

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Post, like, tweet, click, forward, reply, record, delete, schedule, save – what next? In the ever-expanding world of platforms, it’s difficult to know where to put your efforts. The pros say you need to do all of these – often at the expense of your time/quality ratio. I, on the other hand, see things slightly…

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It’s incredible how much information is available to us today. Working in a data-driven publishing company, I’m amazed to see it shape conversations, ideation (designs) and ultimately the products we make. In the right hands, it’s powerful. So, that’s why I decided to stop analysing my personal data about a year ago. Why? I realised…

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I’ve always hated rules. That said, I can’t think of an area of my life that isn’t governed by a set of them. Here are 5 of my favourite rules that can help you make better content: 1. Write stories about things you have experienced that your audience can relate to. Dig into fear and…

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