This weekend has been busy. I’m in the process of writing a new book called ‘Decoded’ which I’m really excited about. I’ve been researching influencers over the past few months to decode their content strategies. Things like: How they share content When they post What they post about. I go deep into how they create content, and I break down what techniques they use to achieve the results they get.

Headlines, hooks, images, formatting, stories and more.


It’s fascinating to see what others do – I believe in modelling what works – not blindly following other marketers ‘systems’.

Success leaves clues!

Each ‘decoding’ is taking me around 2 to 3 days to complete. But I’m excited to start seeing the patterns and techniques emerge. It’s always surprising and often entirely against conventional practice.

Once I discover these ‘codes’ the plan is to offer you the scripts that will help you similarly tell your stories even if you have little time and don’t consider yourself much of a writer (like me).

These are the scripts they are using to make high-performance content that gets thousands of shares, likes and comments.