In the past year alone, human beings have stored more information than the entire history of time.

Truth is – 20 years ago we had an information problem. The internet was relatively empty. Everyone was hungry for information clawing to get answers and data to solve our problems. I remember it like it was yesterday.

Today the problem is different.

“Information” is abundant and instantly available, and by itself, has relatively little value.

It’s like offering someone a cake after a 14-course meal.

There’s no way they can manage it.

Unless you want to go ‘Mr. Creosote’ (for those who aren’t python fans – look it up on youtube and hold onto your lunch).

The truth is the internet is full of it.


Think about how every email, ebook, post and products can TRANSFORM your audience.

That means when you create content, teach with the goal of TRANSFORMING, from where they are now to where they want to be, instead of informing them about what they might become.