As the year closes out, I’ve started thinking about what lies ahead in 2019.
What innovations or commiserations are around the corner for marketers?
Looking back helps predict change.
So look into the past – join the dots and see the patterns.
Back in December 1996, millions of marketers gleefully followed the curve, eating up every last crumb of the email marketing revolution.
But it started small. With a drip.
I remember my studio had one computer that was set up for email. We all shared one email account back then.
It was slow, dial-up, and we would only get three or four emails daily.
Fast forward to December 2018, 22 years later.
I’ve got over 35,386 unopened emails in my inbox. An endless tidal wave of updates, notifications, slack groups and Trello boards .. and days worth of Netflix to get through.
22 years is a long time. Compared to today with tech innovation, distribution, and platforms, it’s more likely to take 22 months to mature to this level.
So what’s the big thing you need to keep your eye on in 2019?
I think it’s distribution will be the driver of success.
Even the best content is useless if no one sees it.
As both offline and online worlds become more crowded, content distribution will remain a vital component of every good content marketing strategy.
Big brands need to dig deep to discover the unique distribution channels to their audiences.
This could include physical copies of content with certain products.
Yes, that’s right, actual physical printed material (shock) like books, magazines, brochures and reports.
All very 1996.
To find out more about my up and coming ‘physical’ content strategies –
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