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LinkedIn Live launched – here are 6 reasons why you will want to use it:

  1. BETA Live has shown record levels of engagement highlighted by LinkedIn sessions growth of 30%.

  2. Events – Live conferences or webinars streaming will offer tremendous opportunities to brands and influencers to attract a highly engaged audience.

  3. Promotion – Live offers unique leverage as users can broadcast and scale their message across the network.

  4. Stand out – This is new. Anyone who has the ability and confidence to deliver value to the market will shine.

  5. Feedback – Real-time opinions on your products and services

  6. Brand – LinkedIn Live can position your business or personal brand as authentic, transparent and influential.

I think this is a big step for LinkedIn. It’ll be interesting to see how the platform will respond to live streaming over 2019.

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