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Transforming your content strategy isn’t about doing a million different things. It's about finding one thing and leveraging that, every day. Andy Cunning has been making content for brands since 2001. If you want to get serious and make high performance, breakthrough content, keep reading.

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Decoding Content on Linkedin

This weekend has been busy. I’m in the process of writing a new book called ‘Decoded’ which I’m really excited about. I’ve been researching influencers over the past few months to decode their content strategies.…

Writing a book isn’t easy…

Writing a book isn’t easy. In fact, if you search for opinions on the internet, most influencers will tell you it’s one of the hardest things you can do. Here are my 3 tips to…

Todays special – 5 courses of content marketing

There’s a friend of mine who’s making content. Videos, Instagrams, blog posts. And honestly, they are pretty solid.. Especially her instagrams. Every time I see her content I always comment on it. Top job. But…

Big Mac, fries and content marketing.

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”—Ray Kroc, Founder of Macdonald’s It’s not good,…

Why you should try to write a book in a day.

It always amazes me how romanticised publishing a book is. I’ve worked with lots of authors, and they tell you it was hard – the pains, breakthroughs, the endless editing and rewriting. But the truth…

Here are today’s 3 LinkedIn tips on Linkedin you need to know.

Back in 2018, I started looking seriously at LinkedIn. Most of the big wins I’ve had is down to tiny changes. It’s been interesting to see how these small and inconsequential adjustments make a huge…

Have you ever made an infographic?

I’ve lost count of how many I’ve made over the years. Heres my top 6 mistakes to avoid. 1. Long briefs 2. Too much data 3. Obsession with their own branding 4. Lack of narrative…

Why you are unlikely to make content every day and the secret to making it happen.

There’s a shift. It’s a mental line everyone has between the idea of something being work as opposed to an unconscious everyday action. Back when I started making content every day (instead of consuming it)…

There have been many times I’ve decided not to share something on LinkedIn.

Here’s why: When I started making content, I decided to write daily for three months before I jumped in and posted a single word. I mean, you don’t run the London marathon without a bit…

Giving up?

3 Tips on how to keep going as a content marketer when you want to pull the plug. I’ve given up a few times. Losing your sense of direction and motivation is easy. The truth…