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Transforming your content strategy isn’t about doing a million different things. It's about finding one thing and leveraging that, every day. Andy Cunning has been making content for brands since 2001. If you want to get serious and make high performance, breakthrough content, keep reading.

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Are You a Mac or Pc?

In 2006 Apple had a famous advertising campaign. It was was a brilliant idea that polarised its audience between cool and uncool – creative vs uncreative types. It was an advert that worked perfectly but…

109,595 Views on Linkedin

Linkedin’s Hidden Content Growth Secret. A few years ago I started an experiment. At the time, I was promoting a series of ebooks on career growth and could see that SlideShare / LinkedIn audience might…

4 Ways to Transform Your Life in 15 Minutes

People steal it. You might waste it. If you are like me, you will run out of it. No matter which, it’s true that you can’t get your time back. My perception of time has…

Double Your Reach on Linkedin.

It’s easy for your content to disappear on LinkedIn. There is nothing worse than creating quality content that free falls through your feed. I’ve had quite a few hits and misses. So I spent the…

x3 Content Marketing Worries That Kept Me Awake This Weekend.

Getting your content seen is hard. Algorithms are changing more frequently. SEO doesn’t look the same anymore. 1. The internet is saturated. Chances are today’s strategies won’t work tomorrow (well it certainly feels that way!).…

Your a Genius!

And yes, that means you. It’s incredible to think we all started as a single cell that popped onto the scene 3.9 billion years ago. We’ve come along way… We’ve rolled through some interesting incarnations.…

The Funny Thing About Content

The only problem is David – I can’t tell jokes very well. I discovered this early on at school, with carefully rehearsed one-liners that I thought my mates would find hilarious. Big mistake. Probably something…

How to write 300 Words Every Day

“There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway. That sounds a bit much. Today it’s more like a good sweat, Ernest. We are all writers.…

The 2019 Ebook Marketing Revolution

What’s the one thing I can do this year that will have the most significant, most positive effect (other than my daily article). And drumroll… I think its an eBook! Revolutionary isn’t it. Why? Well,…

How to Stop Selling Information

In the past year alone, human beings have stored more information than the entire history of time. Truth is – 20 years ago we had an information problem. The internet was relatively empty. Everyone was…