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Transforming your content strategy isn’t about doing a million different things. It's about finding one thing and leveraging that, every day. Andy Cunning has been making content for brands since 2001. If you want to get serious and make high performance, breakthrough content, keep reading.

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I just freaked out…

Ever lost it at work? It took a total of 4.7 years for it to happen to me (well, there was that thing year two, but that’s another matter). It’s not like there was a…

Perfection Is The Enemy

Have you been working on the same blog post for weeks? Does your monthly newsletter only go out a few times a year? Do you have hours of video sitting on your hard disc that’s…

27 Courses in 2.4 Minutes

It started with an addiction. Content addiction in any form (primarily digital) has always been my thing. Magazines, newspapers, books, tv, film. Heck, even brochures, leaflets and mailers fascinate me. This developed into a full-fledged…

Content Forgery

“Why do the Yankees always win? The other team can’t stop looking at the pinstripes.” Frank William Abagnale. ‘Catch Me If You Can’ is one of my favourite movies of all time. You’ve probably seen…

17 Times you need to remember the secret to content marketing success.

1. When you run out of ideas Keep showing up! 2. When you get trolled Keep showing up! 3. When you fall out with your boss Keep showing up! 4. When you get depressed Keep…

Is This a Bad Idea?

As the year closes out, I’ve started thinking about what lies ahead in 2019. What innovations or commiserations are around the corner for marketers? Looking back helps predict change. So look into the past –…

My Surprise 2019 Marketing System.

And so it begins. It starts with ‘the one thing’ strategy. What’s the one thing I can do next year that will have the most significant, most positive effect (other than my daily article). And…

The Content Formula That Changed Everything

I’m worried. I’ve been watching a Netflix special called Ozark. It’s about an all American family that falls in with a drug cartel and find themselves blackmailed into laundering money using a host of illegal…

You Vs Netflix

I don’t really watch TV. I get bored pretty fast. It has to be exceptional to hold my attention. Often it’s on, but I’m always working on content. The issue is that there is so…

Slowing Down For Better Content

In the words of Ferris Bueller “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Every morning at 7 a.m. I walk to Richmond to…