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Transforming your content strategy isn’t about doing a million different things. It's about finding one thing and leveraging that, every day. Andy Cunning has been making content for brands since 2001. If you want to get serious and make high performance, breakthrough content, keep reading.

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Has Video Killed Your Content Marketing?

Video, video, video. All you read or watch online from the giants is video. It’s the holy grail of content marketing. Sure the data doesn’t lie. But the issues around actually making video content for…

The One Thing Providing Content

Back in 2013, I had just finished my first big launch. Finally, after nearlytwo years, I’d managed to create a list and course for content marketers, and it was a beast. I was fried. The…

Content Real Estate Games

Back in the early noughties – the housing boom in Britain was in full swing. Mortgage interest rates were low and easy to get. I remember a friend purchasing his first house with 125% mortage!…

The Algorithm’s Gonna Get You!

I send a lot of emails. Sure that sounds very 1996. But the reality is, alongside the endless variety of social media platforms, email is rock solid and continues to be today more than ever.…