As the year closes out, I’ve started thinking about what lies ahead in 2019. What innovations or commiserations are around the corner for marketers? Looking back helps predict change. So look into the past – join the dots and see the patterns. Back in December 1996, millions of marketers gleefully followed the curve, eating up…

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And so it begins. It starts with ‘the one thing’ strategy. What’s the one thing I can do next year that will have the most significant, most positive effect (other than my daily article). And drumroll … An eBook. (Revolutionary isn’t it.) Why? Well, it’s interesting that every guru content provider has one. Seth, Gary,…

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