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x3 big mistakes that content marketers make when posting images on Linkedin

Creating daily content takes time.

We all feel the pinch when it comes to deciding what to say and how to say it. 

If you are like me, it’s usually 28 minutes of frantic typing on the District line every morning. So it’s easy to overlook the importance of the image with your post.

32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy.

Here are 3 of the biggest mistakes I see when posting image updates on LinkedIn.

1. Stock libraries are killing your brand.

Yes, they are convenient. Yes, they look cool. Yes, we all do it. But the internet is full of them, and everyone looks the same. This is like a slow growing cancer in your branding. Authenticity is the most valuable asset you can have. You have a phone, so take a photo with it, even if it’s terrible. Doodle, and draw a picture (Like above), photograph that. Take a snap of your computer screen if you are referring to someone’s post. You get the picture. Literally.

2. Not telling a story with the image.

Being too literal (I’m often guilty of this). I just posted an update about the benefits of writing a book and (under pressure) found a lovely picture of someone holding a book. FAIL. I should have used something that inspires more. Perhaps a picture of Hemingway with a quote over it that reveals something counterintuitive about how easy it is to write a book in your market.

3. Dont be boring.. zzzz

I’ve posted mini infographics and had surprisingly little engagement. Too much information in the image is hard to digest. Remember the feed is fast. If your audience doesn’t understand the image in two seconds, then you’ve missed the opportunity for someone to read your content.